As time goes on, people tend to change their views on the future, but it is an effective way to understand their ideas by interacting with customers. According to Lara Perry, head of creative packaging project at the global packaging color research society, there will be changes in China's packaging industry in 2015. However, these changes are not large, the concept of industry development is unchanged, but the overall feeling is brighter, more imaginative, and more lightweight materials, such as paper packaging, plastic packaging and soft packaging.

 

Perry called the trend "the light of the future". At the recent London creative packaging exhibition, she described it as "the desire for simple life, imagination, transcendent vulgarity, and a good sense of touch." From an aesthetic point of view, this trend gives elegance and lightness to packaging by fine-tuning the tone and using nude materials.  With the use of tactile elements and new technology (3D printing technology), packaging color will have a strong impact on the senses.

 

However, how do consumers interact with these most important materials? "Like thin plastic or plastic sheets, tear or open will make a sound," said Perry. Communicate through the user's senses. "

 

In the trend of next year, lightweight materials will give people a strong sense of nostalgia. Perry thinks it can be regarded as super thin and disposable packaging. "It's a feeling experience - you can tear the package straight away without using anything else."